Confirm account ownership
Make sure your business controls or can access the website, domain, Google Ads, Google Analytics, Search Console, Google Business Profile, CRM, call tracking, social accounts, and other core assets.
Agency Transition Guide
Thinking about switching marketing agencies?
Protect your accounts, data, rankings, campaign history, and lead flow before making the move. A good transition should preserve what is working and create a clear baseline for what needs to improve.
Before You Cancel Anything
Five things to protect during an agency transition
Protect data and history
Export or preserve reporting history, campaign settings, conversion definitions, CRM records, creative assets, keyword data, landing pages, and documentation before access changes.
Protect SEO continuity
Do not casually delete ranking pages, change URLs, remove redirects, alter canonicals, or rebuild site architecture without understanding existing organic performance.
Audit tracking before comparing performance
A new agency cannot improve what cannot be measured. Verify forms, calls, bookings, source attribution, CRM stages, and revenue tracking before resetting baselines.
Plan the handoff
Document active campaigns, budgets, owners, logins, renewal dates, vendors, automations, integrations, and open projects so execution does not stop during the transition.
Signs the problem may be the relationship—not marketing itself
- You cannot access your own accounts or data.
- Reports emphasize activity but cannot explain business impact.
- The agency keeps adding tactics without diagnosing the bottleneck.
- No one can explain what has been tested, learned, or changed.
- Your website, paid media, CRM, follow-up, and analytics are managed as disconnected pieces.
- Important work depends on one person and stops when that person is unavailable.
Decision resources
How to Choose a Marketing AgencyEvaluate the next partner before signing.Is Hiring an Agency Worth It?Decide whether an agency is the right operating model.Digital Marketing CostUnderstand what drives investment.How Pricing WorksReview Black Tie's current public starting points.Why Choose Black TieReview Black Tie's approach to systems, ownership, evidence, and accountability.
Switching agency questions
When should I switch marketing agencies?
Consider a change when the agency cannot explain what is being done, does not provide access to your accounts or data, repeatedly misses agreed responsibilities, cannot connect activity to meaningful outcomes, or no longer has the capabilities your business needs.
Will switching agencies hurt my SEO?
It can if URLs, content, redirects, internal links, schema, hosting, or technical settings are changed without understanding current search performance. A careful transition should preserve valuable assets and rankings before making improvements.
Who should own my Google Ads and analytics accounts?
Your business should retain appropriate ownership or administrative access to core accounts and data. Agencies may manage them, but the business should not lose its history or become unable to access essential assets when a relationship ends.
Should I cancel my current agency before hiring a new one?
Usually it is safer to understand contract terms, secure account access, document active work, and plan the transition before ending access. The exact sequence depends on your agreements and systems.
What should a new agency review first?
A useful transition audit should review strategy, website and SEO, paid media, tracking, lead quality, CRM and follow-up, reporting, account access, prior results, and the business goals the current system is supposed to support.
Get Started
Protect what is working before you rebuild what is not
A transition audit can document account ownership, tracking, search visibility, paid media, lead flow, CRM, and current performance before the handoff begins.
No long-term contracts requiredResponse within 24 hoursTransparent reporting