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Black Tie Marketing Group
Planning Models & Evidence Standards

Website Work and Growth Planning Examples

See how a live website helps customers find the right service, then explore planning models for visibility, acquisition, and follow-up.

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Evidence policy: Quantified client outcomes should only be published with a documented baseline, measurement source, comparison period, attribution method, material scope of work, limitations, and permission.

Website example

Alspach Solutions

The Boise-area site explains junk removal and jobsite cleanup, then helps homeowners and contractors choose the right service and request an estimate. The site publicly credits Black Tie Marketing Group for design.

Visit the Alspach Solutions website

What Counts as Proof

Planning Models Are Not Client Case Studies

A planning model can show our approach without pretending an outcome happened. A verified case study requires real evidence and enough context to understand what changed, over what period, how it was measured, and what other factors may have influenced the result.

Named or permission-approved anonymized client
Documented starting baseline and comparison period
Source records from analytics, CRM, ad platforms, call tracking, or financial reporting as appropriate
Clear definition of the measured outcome
Attribution method and known limitations
Scope of work and material outside changes disclosed
Client permission for public use when required
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Start With a Baseline You Can Measure

Use the planning models to understand the system, then audit your own visibility, conversion, lead flow, follow-up, and economics before setting targets.

Terms agreed before work beginsResponse within one business dayTransparent reporting