Built for Businesses That Want More Than Random Marketing
Black Tie Marketing Group helps businesses connect visibility, websites, lead generation, follow-up, and measurement into a clearer growth system.
Turn Scattered Marketing Into Connected Growth
Many growth problems are made harder by disconnected websites, campaigns, lead handling, tools, and reporting. Our role is to identify the constraint and connect the parts that matter most.
The goal is not to add more marketing activity. It is to create a more understandable system for attracting demand, converting opportunities, following up consistently, and measuring what happens next.
What Guides the Work
The operating principles behind how we plan, build, and evaluate growth systems.
Outcome-Oriented
We define the business problem first, then choose the channels and systems that are most relevant to solving it.
Systems Thinking
Visibility, conversion, acquisition, follow-up, and measurement should reinforce one another instead of operating as isolated tactics.
AI-Assisted
We use AI where it can improve research, analysis, workflow speed, content operations, and follow-up without treating AI itself as the strategy.
Collaborative
We work closely with clients so priorities, responsibilities, measurement, and next steps stay clear.
How We Work
We work best with businesses that want clear priorities, traceable measurement, and a connected operating model rather than disconnected deliverables.
- Start with the constraint, not the service menu
- Prefer durable systems over short-lived tactics
- Build around assets and data the client can access
- Measure what can be measured and label assumptions clearly
- Communicate in plain language
- Do not publish unsupported results, testimonials, or guarantees
Meet the Founder
David Petersen
Founder & CEO
“Marketing should be systematic, measurable, and tied to the business problem instead of a disconnected list of tactics.”
Black Tie Marketing Group was built around that idea: diagnose the constraint, connect the right marketing systems, and measure what changes.
Areas of Focus
Marketing Strategy
Connecting business goals to measurable marketing priorities and next actions.
SEO & Local Search
Technical SEO, local visibility, content strategy, and search foundations for service businesses.
Website Strategy
Clear websites built around positioning, user journeys, conversion paths, and measurement.
Lead Generation
Paid and organic acquisition systems tied to qualified inquiries rather than traffic alone.
Marketing Automation
CRM, follow-up, routing, and workflow systems designed to reduce missed opportunities.
AI-Assisted Marketing
Using AI where it improves research, content operations, analysis, and workflow efficiency.
Connected Growth, Not Random Marketing
We connect the capabilities that matter to the specific growth constraint rather than forcing every client into the same package.
Understand
Clarify the business model, goals, current systems, measurement, and biggest constraint.
Prioritize
Choose the few capabilities most likely to address the constraint and define how success will be measured.
Build & Measure
Implement the system, review the data, document what changed, and adjust based on evidence.
Local Base
Fairfield & Greater Cincinnati
Founder-Led
Strategy stays close to execution
Connected System
Visibility, conversion & follow-up
Evidence First
Claims should be traceable
Find the Constraint First
Start with a growth audit to identify where visibility, conversion, acquisition, follow-up, or measurement is breaking down.