Planning Calculator
Marketing ROI Calculator Using Your Own Business Assumptions
Model qualified leads, close rate, customer value, gross margin, and marketing cost. The output is a scenario—not a forecast, benchmark, or guarantee.
Scenario inputs
Modeled output
Modeled customers5.0
Attributed revenue$5,000
Modeled gross profit$2,500
Cost per qualified lead$200
Modeled acquisition cost$1,000
Modeled ROI after gross margin-50.0%
This simplified model assumes the entered leads and customers are attributable to the entered marketing cost. It does not account for taxes, overhead, refunds, lifetime value, attribution uncertainty, sales capacity, or timing. Replace every default with your own documented numbers before using the output for a decision.
Need help establishing the inputs?
A useful ROI model starts with clean source, lead, sales, revenue, and margin data. The Growth Audit can help identify where that measurement chain is incomplete.
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