Home Services Marketing Investment
Build the budget around job economics, service area, urgency, seasonality, capacity, booking, and close rate—not a generic agency package that ignores how your business actually makes money.
Emergency plumbing, HVAC replacement, roofing, electrical work, landscaping, remodeling, and recurring services have different lead values, urgency, close rates, and service-area economics.
Start with average job value, gross profit, capacity, qualified lead rate, booking rate, close rate, repeat business, and allowable customer acquisition cost. Then determine how much local SEO, paid search, conversion, reviews, and follow-up should contribute.
There is no single correct percentage or monthly number. Budget should reflect job value, margin, service area, competition, seasonality, capacity, close rate, and the channels needed to generate qualified calls and booked jobs.
Local SEO cost depends on the number of locations and service areas, current Google Business Profile strength, website condition, competition, review profile, content needs, citations, and authority. Scope should reflect the market rather than a fixed keyword count.
Yes. Ad spend should be transparent and distinct from management fees so you can see what is paid to Google and what covers campaign strategy, tracking, landing pages, optimization, and reporting.
Track qualified leads, response time, booked estimates, booked jobs, close rate, acquisition cost, average job value, gross profit, and repeat or referral business where reliable data is available.
Measure local visibility, qualified leads, response time, booking, close rate, and acquisition cost before scaling spend.
