Black Tie Marketing Group
Lead Follow-Up Automation

Build a Follow-Up System Your Team Can Measure

Automate response, routing, nurture, reminders, and CRM workflows without pretending every business will get the same conversion lift.

Response time
Tracked against your baseline
Contact rate
Tracked against your baseline
Pipeline movement
Tracked against your baseline
Attributed outcomes
Tracked against your baseline

The Follow-Up Problem

Leads can be lost when inquiries sit unassigned, responses are inconsistent, handoffs are unclear, or nobody can see what happened after the initial contact. The first job of automation is to make that process visible and repeatable.

Automation Services

Build the workflows needed for a consistent customer journey.

Email Sequences

Automated email follow-up based on lead stage, timing, and business rules.

SMS Automation

Text-message follow-up for new inquiries, reminders, updates, and re-engagement where appropriate.

Appointment Reminders

Automated confirmations and reminders designed to improve communication around scheduled appointments.

Lead Nurturing

Longer-term follow-up for prospects who need more time, information, or repeated contact before deciding.

CRM Workflows

Automated task creation, lead routing, ownership, pipeline movement, and status updates.

Performance Tracking

Track response time, contact rate, appointment progression, opportunity movement, and attributed outcomes.

Automation Use Cases

Each workflow should have a defined operational goal and a measurable business signal.

Missed Lead Recovery

Re-engage inquiries that did not receive a timely response or did not advance after the first conversation.

Measure recovered opportunities

New Lead Nurturing

Trigger immediate acknowledgment, route ownership, and continue follow-up based on lead status.

Measure contact and progression

Appointment Reminders

Send confirmations, reminders, and rescheduling instructions through approved channels.

Measure attendance and reschedules

Review Requests

Request reviews after appropriate customer milestones while following platform policies and avoiding incentives or scripts that manipulate sentiment.

Measure request and review activity

Reactivation Campaigns

Reconnect with past clients or dormant opportunities using relevant, permission-aware outreach.

Measure re-engagement

Referral Follow-Up

Create a consistent process for asking satisfied customers for introductions or referrals when appropriate.

Measure referred opportunities

Find the Gaps in Your Follow-Up

Audit the current process, document the baseline, and automate the highest-value bottleneck first.

Get Your Follow-Up Audit
Get Started

Ready to Replace Random Marketing With a Real Growth System?

Get a clear breakdown of what is working, what is missing, and where your business has the biggest opportunities to grow.

No long-term contracts requiredResponse within 24 hoursTransparent reporting